We are a team of experienced hospitality professionals, bringing together more than 30 years of international experience across hotels, country estates, members’ clubs, restaurants delivering sales, operations, commercial strategy, marketing and brand development.
Founded by Dameon Sandhu and Joost de Kruiff, and strengthened by our wider network of trusted partners, we combine practical knowledge, strong relationships and fresh thinking to provide impartial advice and commercially focused solutions that help hospitality businesses succeed.
30 years’ experience in hospitality Operations, Strategic Sales and Marketing.
Extensive industry knowledge and address book built through strong business relationships.
Broad commercial experience: country houses, boutique city hotels, resorts, events venues and wellness destinations (UK and overseas).
Niche expertise in driving sales strategies and business development for new and existing hospitality businesses.
Successfully supported the launch of over 40 new hospitality ventures across the UK, Europe and Caribbean.
Worked with property owners from early-stage development through to full realisation.
Developed private members’ clubs from concept to execution.
Co-founded The Hospitality Road in 2022.
International hotelier with over 25 years of global hotel and club experience.
Worked across chain and independent hospitality ventures in the UK, Holland, China and the USA.
Collaborated with commercial and revenue teams to launch restaurants, members’ clubs and hotels.
Successfully project-managed independent developments from concept to realization.
Expert in launching private members’ clubs and spearheading business plans and brand propositions.
Managed a broad spectrum of hotels, clubs and developments across diverse concepts and brands.
Extensive and expanding international network across the hospitality industry.
Co-founded The Hospitality Road Ltd in 2022.
Head of Business Development with over 15 years’ international experience across hospitality, private members’ clubs as well as property and finance.
Proven track record in developing event spaces and private members’ clubs across London, from concept to launch and ongoing growth.
Built commercial pipelines and driven sales across accommodation, events and membership.
Led PR, brand management and marketing campaigns to strengthen market presence and support business growth.
Established an extensive international network, developing strategic partnerships and creating new business opportunities.
Business mentor and judge, recognised by Tech Funding News and awarded by Global Woman at the House of Lords for her contribution to business.
International speaker and event host, with engagements including events held during the World Economic Forum.
Co-founded the Cambridge Future Wealth Family Office Summit alongside Cambridge Tech Week.
Widely known as the “Queen of networking” for her ability to connect people, businesses and opportunities.